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In the past, automotive durability meant ruggedness and longevity, but in recent years, it has expanded to include emotional tolerance to satisfy the user’s five senses, including noise, vibration, and ride comfort. NVH measures noise, vibration, and discomfort, and with the evolution of the road environment, quietness and ride comfort have become important factors in car purchases...

It’s 2024, and artificial intelligence is transforming our lives, penetrating finance, healthcare, shopping, and more. While some experts are optimistic about the future, others are concerned about job losses and the dangers of AI. We need creative education and safeguards to coexist with AI.   In 2024, artificial intelligence is deeply embedded in our lives. I first started writing in...

The quest to understand human nature dates back to ancient times, and the 19th century saw the convergence of science and humanities through Freud’s psychoanalysis. Modern science and technology have taken this further, helping to predict human behavior and address mental health issues, which is crucial to human happiness and progress.   People are where all our questions end up. The...

Although being selfish can be advantageous for survival, altruistic behavior is more prevalent in society. This can be explained by the eusociality effect. Altruistic people tend to associate with similarly inclined people, and based on social norms, reciprocity, and kin selection theory, altruistic behavior is beneficial in the long run for both individuals and groups. However, the benefits of...

Using Richard Dawkins’ theory of the selfish gene and the evolutionarily stable strategy (ESS) theory, we explain how the balance of eggs and non-eggs is a strategy that reflects the genetic selfishness of each individual while maintaining the stability of the ecosystem.   In his book The Selfish Gene, Richard Dawkins rejects the concept of species, which has been used by the...

This article explains the reasons behind the consumption of expensive luxury goods through the expensive signaling hypothesis. People buy expensive products to show off their social status and ability, a behavior that may be economically irrational but is essential for gaining social acceptance and favorable opportunities.   If you watch Korean dramas, you’ll often see actresses who...

The Department of Materials Engineering researches various new materials, including diamonds, to improve the quality of human life and contribute to industrial development. The department develops innovative materials in various fields such as semiconductors, batteries, and artificial organs, and is constantly challenging the future to open up new possibilities.   Since ancient times, the...

The Internet of Things is revolutionizing our lives by connecting a wide variety of devices to the internet and providing personalized services to users. However, with the increased risk of privacy and cyberattacks, it is imperative to strengthen security. Businesses need to implement regular security updates and redundant security systems, and users need to check for the latest security updates...

Advances in biotechnology hold the promise of preventing disease, enhancing physical and intellectual capabilities, and even creating a new human race through genetic manipulation. However, the ethical and social issues that these technologies bring with them require deep thought and social consensus.   Today, humanity is accomplishing things that are only imagined in science fiction. We...

The movie E.T. (1982) explains the concept of evolution through the differences between aliens and humans, and explores how modern biotechnology can change humanity. It discusses whether advances in biotechnology will bring about the end of Homo sapiens or create a new humanity with a better life, and raises social and ethical issues.   In the movie E.T. (1982), aliens are shown as human...